Vlogging sounds like a Russian pastime (Chapter 12)

Posted on July 11, 2011


Well, it didn’t take a genius to guess that Safko would address video sharing or “vlogging” next in The Social Media Bible.  After all, video is worth a thousand audios.  The appeal of video is obvious and YouTube has had tremendous success off this very idea.  So, how big of an impact does YouTube make?  Justin Bieber may just be one of the best examples of YouTube’s potential.

Justin Bieber was an unknown, living in Canada, when his mom started putting videos of him singing/playing music on YouTube to show his friends and family (according to the documentary, Rise to Fame, about Justin’s entrance into stardom).  The videos became quite popular and Justin was soon represented by a manager.  In an indicative interview for the documentary, manager Scooter Braun said that when he first approached people about Justin he was told that Justin had no chance without Nickelodeon or Disney behind him.  They failed to consider the potential of YouTube.  Justin Bieber now has his own YouTube channel with all his music videos.  The most popular song, “Baby,” has over half a billion views.  Strongly invested in social media, Justin Bieber also has over 10 million followers on Twitter and constantly keeps in touch with his fans via his tweets.

(Sidenote: In an interesting development this morning, the song “Baby” may be pulled off YouTube.  According to Business2Community.com, “Baby” has over  583,442,992 views with 1,539,271 dislikes.  That many dislikes triggers YouTube’s algorithm that determines when a video should be pulled.  (http://www.business2community.com/social-media/youtube-to-remove-justin-biebers-baby-video-043334).  The potential deletion has sparked a Twitter firestorm, according to Aol Music’s Contessa Gayle.  #dontdeletebaby and #likebaby have been trending on Twitter all morning.  (http://blog.music.aol.com/2011/07/11/justin-bieber-baby-video).  For now, “Baby,” is still on YouTube, but time will tell if that changes.)

Building a social media presence certainly seems to be possible on YouTube.  As Safko stated, the most important thing about vlogging is entertainment.  People want to be entertained.  In a day and age when fewer and fewer people sit around and watch COMMERCIAL television, videos/vlogging can be a way to advertise without people knowing (or at least caring).  Toyota created a music video for their Sierra minivan.  “Swagger Wagon” has over 9 million views on YouTube and has been spread around through Facebook and Twitter.  (see the video at http://www.youtube.com/watch?v=ql-N3F1FhW4)  The video is an example of a great advertisement that people are willing and wanting to watch.  What are some of your favorite advertisements that went straight to YouTube?