Browsing All Posts filed under »The Social Media Bible«

Skype Me? (Chapter 22)

July 15, 2011

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Between family chats on Skype and Adobe Connect classes through UNL, I have had some experience with the platforms for interpersonal communication online and in real-time.  As with most of the platforms/tools discussed by Safko, I was unaware that each of these programs had such great potential.  My experience with Adobe Connect has been limited […]

Can you hear me now? (Chapter 21)

July 15, 2011

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The Social Media Bible may have been published last year, but in Chapter 21 she really starts to show her age.  Author Lon Safko writes about the iPhone and Google Android like they are  and unknown.  The reality, though, is that the mobile world is changing at warped speed.  What was new and exciting 1 1/2 years […]

Pay-Per-Click is relatively risk-free (Chapter 20)

July 15, 2011

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It must be frustrating to make television commercials.  Top spots often cost over $500,000 to shoot and produce.  Then, when that was said-and-done, you still had to pay to get that commercial on the air.  Air time is not cheap…especially for the good stuff.  And now, after all that money is spent, people just DVR their […]

keyword: Search Engine Optimization (Chapter 19)

July 15, 2011

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It would sort of be akin to the age-old question, “If a tree falls in the woods, does it make a sound?”  If you have the best, most informative website or blog in the world, but not one sees it, does it make a difference?  Everything discussed in The Social Media Bible so far is […]

Really Simple(?) Syndication (Chapter 18)

July 14, 2011

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It is called Really Simple Syndication, which seems to be just a way for the techies that created RSS to remind all of us of our stupidity.  After all, if I don’t understand Really SIMPLE Syndication, how smart can I be?  Yet, that is exactly how I’ve felt reading The Social Media Bible.  In so […]

Do MMORPGs really fit? (Chapter 17)

July 14, 2011

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Even at the end of Chapter 17, I still have to admit that I am skeptical.  When I’ve discussed and studied social media, online gaming has not been part of the conversation.  Advertising–including product placement or ads in games–seems reasonable and similar to what they do in movies and on television.  I don’t consider either […]

Will Second Life get a second wind? (Chapter 16)

July 14, 2011

1

Perhaps I just run in a completely different circle than Lon Safko (which is probably true), but Second Life is not a program that was ever on my radar.  Aside from hearing about IBM’s use of the virtual world in a grad school class, I did not know of any individual or business that was using Second Life.  […]